Visual Design

Sun Life Financial


As a Senior Digital Designer with Sun Life Financial, my responsibilities included developing the Group Benefits web pages on the corporate site, creating microsites for external clients, providing design consultation, and executing on digital marketing strategies. The work below includes some of the projects that went public.


Visual Design

Canadian International Autoshow Booth


Featured at the Toronto Autoshow 2012, this Electric Vehicle charging station was a new global energy management solution for 100% electric vehicles. Working with the Nissan Leaf and the already established brand standards of Schneider Electric, we were able to create a complete branding solution that suited the show. All assets were custom created, including the art direction of the photoshoot.

EV Day Booth – Yonge & Dundas Square


Schneider Electric uniquely offered a comprehensive range of energy management solutions to meet EV charging station owners needs – from EV charging station infrastructure, upstream distribution equipment, energy data collection to building management systems and smart grid applications. EV charging solutions help customers manage their energy more efficiently while keeping safety and usability top of mind.

The challenge of this project was branding the company in a way that met the company brand standards, as well as making it fun and engaging for audiences. The Twitter campaign proved to be a success tweeting Schneider Electric’s message in exchange for a gift. The goals and objectives of the booth were met.

Toronto Blue Jays Campaign


Batter’s up! As part of a screening process, the Senior Designer of the Toronto Blue Jays, in association with Rogers Communications, requested a series of assets for the Red Sox series during July 2014. The project was an awesome experience and deemed portfolio worthy.

Hyundai Mississauga Branding


My role for Hyundai Mississauga include complete branding and design solutions that meet the demands of each new promotional offer. Whether it be print or digital, it is my responsibility to ensure that brand standards are maintained to specs, while keeping designs in line with the Hyundai’s brand identity.

Primus Character Design


What Primus wanted was something fun, entertaining and memorable. With a team of skilled individuals, the Primus character was born. From start to finish, we raised and developed this character, giving him a unique style, personality and purpose. My part involved the creation of the blue LED displays of the eyes and icons .

The character was used on the company website, print materials and roughly 40 billboards across Ottawa and the Greater Toronto Area.