Visual Design

Sun Life Financial


As a Senior Digital Designer with Sun Life Financial, my responsibilities included developing the Group Benefits web pages on the corporate site, creating microsites for external clients, providing design consultation, and executing on digital marketing strategies. The work below includes some of the projects that went public.


Visual Design

Coach Danford Website


Coach Danford is a Performance Coach, specializing in exercise and nutrition coaching. His passion from performance-based goals in sports as well as his own health limitations influenced a commitment to a career in the fitness industry. Coach Danford has over 10 years of experience in the fitness industry and is consistently educating himself on an annual basis to better the service he provides his clients.

Using strong colours and clean layout, the design of most assets maintains a very corporate look, but also stays fresh and modern.

Visit the website here

Canadian International Autoshow Booth


Featured at the Toronto Autoshow 2012, this Electric Vehicle charging station was a new global energy management solution for 100% electric vehicles. Working with the Nissan Leaf and the already established brand standards of Schneider Electric, we were able to create a complete branding solution that suited the show. All assets were custom created, including the art direction of the photoshoot.

EV Day Booth – Yonge & Dundas Square


Schneider Electric uniquely offered a comprehensive range of energy management solutions to meet EV charging station owners needs – from EV charging station infrastructure, upstream distribution equipment, energy data collection to building management systems and smart grid applications. EV charging solutions help customers manage their energy more efficiently while keeping safety and usability top of mind.

The challenge of this project was branding the company in a way that met the company brand standards, as well as making it fun and engaging for audiences. The Twitter campaign proved to be a success tweeting Schneider Electric’s message in exchange for a gift. The goals and objectives of the booth were met.

Toronto Blue Jays Campaign


Batter’s up! As part of a screening process, the Senior Designer of the Toronto Blue Jays, in association with Rogers Communications, requested a series of assets for the Red Sox series during July 2014. The project was an awesome experience and deemed portfolio worthy.

Hyundai Mississauga Branding


My role for Hyundai Mississauga include complete branding and design solutions that meet the demands of each new promotional offer. Whether it be print or digital, it is my responsibility to ensure that brand standards are maintained to specs, while keeping designs in line with the Hyundai’s brand identity.

TTC Infographics


Last stop! The infographic was created for Research House’s client, the TTC: Toronto Transit Commission. A complex Microsoft excel sheet was dropped in my lap and required a visual representation of the major key factors that influence a users experience on the TTC. All data is accurate based on statistics generated by the Research House.

Due to the privacy of the data, the project has been removed and replaced by the client’s testimonal.

While we live in a data-rich era, our ability to find clarity in the masses of information around us is crucial to helping businesses succeed. Shaun helped us do just that with the creation of a clear, powerful and insightful infographic that showed the relationship between the perceptions customers had of TTC service and their overall satisfaction.

Shaun’s ability to help us tell a story with data quickly and accurately was invaluable to this project. He’s a consummate professional who can be depended on to get the graphics we need right and on time.

Quizeena Website


Om nom nom nom! Goan cuisine is a blend of different flavors endured over the centuries. It is an exotic specialty, combing influences of Indian and Portuguese foods.

Stunning photography and clean crisp design was the primary focus showing off these delicacies for this newly established catering company.